Annuity Marketing – How Would You Like 20 Out of Every 100 Prospects To Either Buy From You or Pay You Just For Having Viewed Your Marketing Message… How About Even More?
2/27/08
From: Brian Williams
Good evening,
Ok, first let me apologize for the play on words… we are both old enough to remember the “Dire Straits” song, “Money For Nothing”.
Musicians get paid every day for “nothin” and now so can you!
With that said…
Let me tell you right up front that this message could well be the longest I’ve ever sent via the E mail route…
However, it could be the message that opens your eyes to probably the most important, (and exciting), change in attracting and screening qualified prospects to YOUR practice that has occurred in over 100 years.
NOTE: If you don’t have time to read this full message I’ll tell you what I tell my clients all the time…
“Go sell something!
“THEN come back when you can kick the door closed and shut off your phone…”
This message is THAT important!
Now, if you are still with me…
You might want to grab a cup of coffee, or a soda, (or your beverage of choice), because we are going to be a while… and I’m about to rock your little world…
I’m about to shake the very core of everything you ever THOUGHT you knew about marketing your service(s) to investors… to pre-retirees looking to maximize their retirement income… or retirees looking to pass their life’s work to their family… or to friends… or to charity… or their loved ones…
AND…
How to those looking to keep the IRS out of that decision!
I’m about to show you how to make money from not just your client relationships…
Not just from selling annuities or life insurance… or from fee-based planning…
But from your marketing and advertising as well!
(YES you can make money FROM your advertising/marketing efforts!)
I’m not going to shovel some crap about making money selling annuities or life insurance from your kitchen table in your underwear…
I’m not going to foist “Fed-bait” on you like, “marketing annuities or financial services to seniors“…
What I AM going to share with you is…
Something that has never been divulged in the financial services industry…
In fact, out of two million individuals that call themselves, “financial advisors” I’ve only downloaded this information to 28 professionals before today…
So, let’s begin the lesson!
First, let me ask you a question…
Is every prospect that you see “qualified”?
It’s not a trick question… but we both know the answer, don’t we?
Of course they aren’t!
There can be a thousand reasons why they don’t “fit” your practice…
- They might not have enough money
- Their case might be too complex — or more likely — not complex enough
- They might be locked in to another advisor
- They might be “lookie-loo’s”
- They might be egg-sucking plate-lickers or “professional seminar attendees”
- They might not believe in annuities
- They might worship Suze Ormon… “Dear Lord help them!“
- They might not like you
- You might HATE them!
Goodness…
I could do this all day long, but the fact of the matter is that regardless of how well you “pre-qualify” a prospect, you don’t know if they are truly qualified, until you spend time with them.
And even then, there is a 62% probability that you won’t do business together!
So…
Regardless of your level in the business, you are spending most of your marketing dollars just to find a prospect that will spend an hour with you personally.
And, then, just so you can qualify each other to go to the next level… true?
TRUE!
Now, this might blow your mind, but I have clients that spend up to $75k a month (MONTH) just to find 12 new clients a year…
Yes, I said 12 (TWELVE) new clients a year!
Obviously, these are the rare exception in the financial services profession, but everybody spends something to prospect for new clients — even if it’s just their time.
Further, in some form or fashion, every advisor runs through hundreds of unqualified prospects each and every year of their career.
And what do you currently get paid for those non-qualified prospects?
NADA?
BUPKUS?
ZILCH?
ZERO!
So…
What if…
What IF you could get paid something… (from as little as .10 cents to as much as $300) for each of your unqualified prospects?
(Unqualified prospects that you don’t even have to meet with!)
What IF you could get paid NOT just for the prospects that you see who are unqualified, but also for a majority of those that just took a two or three second glance at your marketing message then “tossed it”?
Does it sound like “pie in the sky”… a panacea… too good to be true?
It’s not… we do it every day!
Now, before I tell you how you you can get paid for your unqualified prospects, let me ask you another question…
What if…
What if you could have not just one or two ways to attract, (and pre-screen prospects), but hundreds?
Better yet…
What if you could get in front of a virtual flood of hundreds or possibly even thousands of investors and/or retiree’s looking for you or the service you provide… not in a year or two… but in a single day?
Would life be different?
Dumb question, right?
Well, I’ve been shouting that the world has changed over the past two years.
Those that “get it” are already at the very forefront of this massive change in the way that we communicate and they will dominate their market, plus…
They will have income streams flowing from dozens of sources where they use to spend money…
I’ve been talking about using the internet and social media marketing for years. But not using your web site like everyone else does… heck you don’t even have to have a websites to use my strategies…
You see, I’ve built two systems (three now) to tap into technology and either target one wealthy investor at a time, or to throw as wide a net as you chose…
Yet, less than 1/1000th of one percent of the industry have listened and responded — and it’s no shock — most that have are already owners of firms that NET over $1 million a year.
You see, they “get it”… they understand… finally!
After hundreds of consultations… after hundreds of “marketing interventions” they finally understand that today there are dozens of services that will PAY YOU for leads/prospects that you can’t sell, or that don’t qualify for your service!
On the flip side…
I’m seeing 20-somethings that grew up on this technology who are entering the financial services industry and are already creating businesses that make 30-year veterans green with envy. Simply, because they understand social marketing and have no “hang ups” about using technology in a manner that baffles most of us “old farts”!
As an example…
My 19-year old daughter who isn’t in the financial world and who “doesn’t know what she wants to be if she grows up” is currently making over $3000 a month using this technology… without a product or her own websites!
Ali’s a very gifted photographer with a passion for shooting up-and-coming bands…
She posts her pics all over the planet and one day I said… “Hey, Ali, you should get yourself a Google Adsense and Amazon Affiliates account and put your links on the pictures that you upload to your friends.”
I didn’t say anything else to her and had completely forgotten the conversation until two months later a check rolls in from Google addressed to Alixsandra Kaitlin Williams — $1387.69. (This was two years ago!)
Al’s doing her “I got a pony!” dance with Kate and I’m trying to figure out why Google’s sending her money…
She said, “Dad, you told me to get a Google Adsense account… I just did that and gave them one of the blogs I set up on Blogger…”
Me… to myself… “What the heck is ‘Blogger’?”
Today, Blogger… Blogspot… Blogharbour… Bloginairre… are part of our marketing world.
And, my daughter now receives about a dozen checks from Google, Amazon, Flikr, eBay, etc., a month when she’s not even intentionally in the “marketing world”!
How many 19-year olds do you know that make $36k a year just entering college and without a JOB?
Imagine what you can do when you get “intentional” about your efforts?
Onward…
So, who is going to pay you for your marketing?
Here are some names that you might recognize: Google, Amazon, eBay and Yahoo.
Here’s some you’ve probably never heard of: ClickBank, Commission Junction, Azoogle, HydraMedia, NeverBlueAds, IncentaClick.
These are some of the bigger names, but like I said, there are dozens of what we call “leads networks.”
Now, I can SHOW you how to make money from these sources while you are doing YOUR marketing… or we can BUILD a system for you. (It’s the proverbial “give a man a fish vs. teach a man to fish” scenario.)
But you choose…
Today I’m going to talk to you about us building out your marketing… tomorrow, if you are adventurous, or have time on your hands, or can’t afford for us to build your system, I’ll talk you about how you can do it for yourself…
If we build your system, we do everything for you, and it’s going to run you about the cost of one seminar for us to do it for you… (http://advisorclicks.com/leadsxtreme.htm)
However, like I said… we DO everything… we build it… we manage it…
We grow and take care of it’s upkeep.
Now, while our experience shows that it takes about four months for the service to really kick in, (and to begin to create a flood of leads for you), during that four months we create over a dozen lead/prospect sources for you. (For less than you would invest in one seminar…)
And, here’s the interesting part…
Every single marketing source is aimed at finding the exact prospect that you want to work with…
We drive them to a “capture mechanism” that creates a full contact record for you…
Then the system qualifies and re-qualifies them to a point where you can ultimately determine if you want to meet with them or not…
And get this…
They are pre-screened, screened, re-screened… qualified and re-qualified without you doing a thing!
You never have to meet with them until you are sure that they have enough information about what you do to request a “first date”. Or, that you know enough about them to “accept the date”!
But here’s where it gets interesting…
By this time you will have hundreds of “prospects” flowing through your system every day… and it doesn’t take a rocket scientist to know that only about 10 percent of those investor/retirees MIGHT be qualified to be in your book…
(Your system will purge out the “non-qualified’s”.)
However, during this purging process, we put in place a mechanism that will allow those individuals passing through your marketing system a way to pay you “just for passing through”…
Better stated, you will have a way for others to PAY YOU for prospects that flow through your marketing net that don’t qualify or “fit” your practice!
Here’s how it works…
We set up over a dozen blogs, websites, hub pages, etc., and then we tell the search engines, (Google, Yahoo, MSN, AOL, etc.), that there is a product/service/expert in your city — namely you.
(With current technology we can drill it down to your neighborhood if you choose.)
On each of these websites/blogs/hubpages/social networking/social bookmarking site we place articles, audio and video, relevant content and items of interest to investors/retirees in your “neighborhood”… then we give them a way to learn more about what you do.
We do for you what we done for a small group of clients this past year… using this technology we’ve helped a very select group of clients to dominate their local market and media. We’ve helped others to become a nationally-recognized expert by quickly and easily appearing all over the internet in the exact locations that investors are looking for information about:
- How to avoid investment mistakes that many retiree’s make
- How to keep the IRS out of your IRA
- How to not blow a rollover
- How to stretch your IRA to three generations
- How to maximize your retirement income
- How or why a reverse mortgage makes sense to cover the income gap
- How to convert to a Roth IRA and why it makes sense
- How to pay less (or no) tax on their social security income
- How to deal with their RMD
- How to create a retirement income you can’t outlive
- How to control your assets from the grave
- How to profit from your life insurance
Whatever it is that you do, we help you “position yourself” to the market.
Then, if the prospect chooses to not engage you, we give them options…
First, they can leave quietly and with the exception of the digital footprint that they leave on your site, blog(s), hubpages, etc., you won’t know that they were there. (Obviously, that’s a poor choice, but I won’t lie to you – it happens.)
Or…
They can chose to take a different path off of your site(s), and depending on how they leave your marketing system, you will be paid anywhere from 10 cents to $300.
And, YES, you heard me correctly…
You get paid if they leave your marketing machine because they chose to NOT do business with you!
With this system after four or five months your marketing efforts transition from a net drain to a profit center.
And, as if that weren’t exciting, (and shocking), enough…
Every week we add new content, so the profitability of your marketing efforts will begin to grow exponentially as search engines like Google, Yahoo, AOL and MSN start directing investor/retirees to your marketing sites because they are content rich, optimized and relevant!
Over the course of a year it will appear to the search engines that you are “everywhere” and incredibly relevant to your niche market. And, because you (the sites that we set up for you) will be carrying their (Google, Yahoo) ads they will push traffic (read that prospects) at you.
Note: we can do this for you whether you are registered or not…
Now, with this system, we have automated the process of capturing lead information and then making an immediate offer to those leads, based on their specific information, desires, and situation. And, so far, using our methods we’re seeing conversion rates on these lead offers of anywhere from 5% to as much as 20% or more.
When you’re converting at 20%, which is nearly unheard of elsewhere, 20 out of every 100 visitors are taking action and that action is paying our clients both from the resulting new client or from the prospect that “went away”. Something never heard of in this industry!
Given that the industry average from most marketing is about 1% conversion, it’s plain to see how your profits will stack up exponentially!
Even if the prospect does not initially accept your lead offer, you still have their contact information and their permission to market to them on an ongoing basis.
And you’re not limited by email, either.
You will be able to contact and market to these prospects in a variety of ways, including:
- Direct mail – letters, CDs, magalogs, you choose the format. Leave “email deliverability woes” behind and send real mail!
- Voice broadcasts – send a message direct to your prospect’s voicemail, as easy as sending an email but enormously more personal, persuasive, and profitable.
- Fax broadcasts – follow up with your prospects by sending them a real-world piece of paper… a fax! Break out of “inbox clutter” and put your message physically in the hands of your prospects.
- Postcards – one of the most low-cost, high-return methods of marketing available is an easy and inexpensive way to contact your leads. Plus, postcards are “naked mail” that gets read by everyone who touches it… multiplying the power of your promotions.
If and when you chose to stop marketing to your prospect you can let the system send the lead into one of the “lead networks” and every time a company like Norwegian Cruise Lines or Countrywide Mortgages contacts that lead you get paid! (Thousands of companies want the opportunity to market to your ideal prospect!)
So, if you missed it before, now you can actually make lead generation into a revenue source instead of it simply being a cost or expense!
If you want us to build your system, then go here…
http://advisorclicks.com/leadsxtreme.htm
If your pocketbook won’t allow this investment but your desire to grow your practice does… watch your email’s in-box tomorrow…
If you have time to build your own marketing system, tomorrow I’ll show you how…
But if you want us to do it for you, you’ll need to hurry… we only take on a few clients at a time for this incredible service.
Go here to learn more… (http://advisorclicks.com/leadsxtreme.htm)
To your success,
Brian